Marketing and content strategy, development, and integration including research and analysis, customer journey mapping, web and email marketing.
selected projects
Website Strategy
For: Austin Water Utility
Increased relevant content, user accessibility, and design optimization by researching, analyzing, and restructuring content for Austin Water Utility’s website homepage.
full stack content STRATEGY AND creation
For: Lunar Nourishment, LLC.
Created a fully automated online course, all branding including product and package design, logo, and photography, all marketing including lead gen, website design and build, sales funnels, and newsletter.
Content Production STRATEGY
Directed and produced a photoshoot for skincare brand, Baja Basics. The client wanted the viewer to feel as if they were using the product. They wanted photos that conveyed how the product is used on a daily basis.
Reese Reiseg was the photographer. Shots were taken in Austin, Texas.
branding + content strategy
For: No Hard Felines Art, I created the branding for an Etsy shop and their social media profiles and email newsletter. I also wrote copy for 24 instagram posts and emails, and copy-edited their Etsy shop description.
logo design + product photography
For: Buona Sara
I consulted the client in defining business core values, mission statement, brand promise and positioning. I then created all branding (logo, website layout, and product photography).
copy writing
The client had 4,000 monthly views on her Airbnb listing but not many bookings. Her previous description was long, complicated, and had a negative energy. The new description I wrote for her is inviting, calming, and lives up to her 5 star reviews!