Marketing and content strategy, development, and integration including research and analysis, customer journey mapping, web and email marketing.
selected projects
Austin Water Utility
Website Strategy
Increased relevant content, user accessibility, and design optimization by researching, analyzing, and restructuring content for Austin Water Utility’s website homepage.
Lunar Nourishment
full stack content STRATEGY AND creation
Created a fully automated online course, all branding including product and package design, logo, and photography, all marketing including lead gen, website design and build, sales funnels, and newsletter.
Baja Basics
Content Production STRATEGY
Directed and produced a photoshoot for skincare brand, Baja Basics. The client wanted the viewer to feel as if they were using the product. They wanted photos that conveyed how the product is used on a daily basis.
Reese Reiseg was the photographer. Shots were taken in Austin, Texas.
No hard felines art
branding + content strategy
I created the branding for an Etsy shop and their social media profiles and email newsletter. I also wrote copy for 24 instagram posts and emails, and copy-edited their Etsy shop description.
buona sara
logo design + product photography
The client hadn’t started her company yet when she reached out to me.
I consulted her in defining her core values, mission statement, brand promise and positioning. I then created all branding (logo, website layout, and product photography).
copy writing
airbnb description
The client had 4,000 monthly views on her Airbnb listing but not many bookings. Her previous description was long, complicated, and had a negative energy. The new description I wrote for her is inviting, calming, and lives up to her 5 star reviews!